Our Next Chapter: Launching on Debenhams

We’re incredibly excited to share a milestone moment in the Delta Roam journey: we’ve officially launched on Debenhams.com. For us, this partnership represents far more than a new retail channel; it’s a step forward in making high-quality, British-designed outerwear more accessible to people who love the outdoors as much as we do.

Born from a deep appreciation of the British landscape, Delta Roam has always been about creating pieces that bring comfort, warmth and a sense of ease to time spent outside; whether that’s a sunrise dog walk, a windswept beach dip, or simply embracing the changing seasons. Partnering with Debenhams allows us to share that feeling with a bigger community than ever before.

What’s New on Debenhams

We’re launching with two of our signature robes:

The Beaufort long robe: warm, waterproof and fleece-lined, designed for those moments when the weather is doing its own thing but you’re determined to enjoy the outdoors anyway.

The Cirrus short robe: a lighter, more technical take on our classic silhouette, perfect for movement, layering and year-round adventure.

You can now explore both on the official Debenhams brand page.

A Shared Vision for British Craft

What makes this partnership meaningful is the alignment in values. Debenhams has a long history of supporting British brands, and their marketplace model is built around helping customers discover new labels with purpose.

As Dan Finley, CEO of Debenhams Group, shared:
“Delta Roam is a brand that captures the best of British style—quality, craftsmanship, and a genuine love of the outdoors. By being the first national retail partner for brands like Delta Roam, we can give our customers more to discover, while championing the next generation of British businesses.”

For us, the feeling is mutual. When Delta Roam Founder Chika Russell began the brand, it was with a vision of outerwear that elevates the everyday. Pieces that encourage people to step outside, slow down and enjoy the simple pleasure of fresh air, even when the weather is less than perfect.

As Chika Russell explains:
“Delta Roam was inspired by a love for the British outdoors, making Debenhams an ideal partner. We're excited to share our outerwear that embodies adventure and quality.”

Don’t just take our word for it…

Our Debenhams launch has already begun to make waves in the industry media:

• Fashion Network: “Debenhams adds to fashion marketplace with launch of outerwear label Delta Roam.”
  
  
• The Industry Fashion: “Delta Roam secures Debenhams as first retail partner.”
  
  

Looking Ahead

Our community has been at the heart of every stage of Delta Roam’s story. This launch is a continuation of that journey—a chance to bring our designs to more people who value quality, comfort and time outdoors.

Over the coming months, you’ll see more of our collection arriving on Debenhams, along with new innovations we’ve been quietly working on in the background. More on that another time….

For now, we’re simply excited to share this moment with you. Thank you, as always, for being part of the Delta Roam community.